Youssef KB, Fazzini M, Majd T. Factors Influencing Consumers’ Purchase Decision of Private Label Brand Products. IJEPT [Internet]. 2014Oct.1 [cited 2026Jul.27];4(5):926-35. Available from: http://mta.ase.ro/index.php/ijept/article/view/Factors_Influencing_Consumers_Purchase_Decision