Ahmad, Azhar, Sallehuddin Mohd Noor, and Che Aniza Che Wel. “Factors Influencing Consumers’ Purchase Decision of Private Label Brand Products”. International Journal of Economic Practices and Theories 4, no. 2 (February 1, 2014): 101-110. Accessed July 26, 2026. http://mta.ase.ro/index.php/ijept/article/view/Factors_Influencing_Consumers_Purchase_Decision_of_%20Private_La.